#toolbox

On this page you'll find the most valuable tools & resources that I use daily. Subscribe for updates.

No spam is guaranteed (except rare shameless self promotion)

Business as usual

• Lean Canvas - Alternative to a business plan. It's easy to understand and easy to update. Compact and portable.
• Pipedrive - Sales CRM & pipeline management tool
• Slack - Team chat
• Wunderlist - To-do list
• Google Drive, Docs, Sheets and Slides - Keep all team documents in one place and collaborate
• Startup Docs - Free templates including term sheet, shareholders’ agreement etc.
• SaaS Metrics - A guide to measuring and improving what matters
• A KPI dashboard - Simple SaaS KPI dashboard

Landing Pages

• Land-book - Get inspiration from great landing pages
• Optimizely - Simple A/B testing
• HTML5UP - Free HTML5 templates
• Unbounce - Landing Page Builder
• GitHub Pages - Unlimited quality hosting for students (or $7/month)
• Squarespace - Popular web site builder
• Heymo (Swedish) - New convenient web site builder
• Cloudflare - CDN and the place where I setup all my domains and their DNS records
• SumoMe - Easy-to-install scripts to grow your website's traffic.

Design

• Canva - Online design application
• Pablo - Quickly design engaging images for your social media posts
• Invision - Free web & mobile protoyping
• Font Pair - Google Fonts that goes well together
• Flaticons - Free high quality icons
• iConvert Icons - Tool to generate your favicons
• Stock Up - Free photos search engine
• Unsplash - Free high resolution photos
• Kuler - Adobe Color Wheel - Popular color combinations
• Graphic Burger - Tasty design resources
• Fribbble - Curation of free design resources from Dribbble
• Pixel Buddha - Free premium design resources

Outbound Marketing (Paid)

• Ad Spend calculator - Calculate how much you should spend on ads
• Significance tester - Compare the performance of two ads against eachother
• Facebook Ads Benchmark (Google Search) - Compare your results to your industry
• Google Adwords Benchmark (Google Search) - Compare your results to your industry
• Twitter Ads Benchmark (Google Search) - Compare your results to your industry

Inbound Marketing (Organic) & SEO

• Keyword Research Explained - Suggested approach to a keyword centric content generation
• Google Trends - Analyze potential keywords and trends on Google
• Moz - The best SEO tool for better marketing
• Buffer - Schedule and automate your postings to social media
• Feedly - Find great content you can share
• BuzzSumo - Analyze and find performing content
• Email Marketing Benchmark - Compare your email marketing performance
• SEO Site Checkup - Check your SEO performance for free
• Google Analytics - The most common web analytics tool
• Google Search Console - Track the health on your web site from Google's perspective
• Portent Title Maker - Generate performing blog titles
• Hemingway App - Write better content with this online editor
• Primer - Fast and easy way to learn new marketing skills

Launch and Communication

• Mailchimp - Email Newsletter service
• Helprace - Add Customer Service & Knowledgebase to your project
• Typeform - Create customer surveys
• Crowdfire - Grow your audience on Twitter and Instagram
• Thunderclap - Amplify your social media post with the help of your fans
• Promotehour - List of places to promote your project
• Submit.co - Exhaustive list on places where you can get press coverage
• Startuplister - Best places to promote your startup